Design for the web is always changing and evolving. Lately, websites have become more animated and interactive. Bright, lively, and intricate visuals have become popular, shifting the focus of design towards a more playful style.
Companies want to wow people who visit their websites. Brands are using animation, moving elements, and illustrations to impress their visitors.
Here are some of the top web design trends that will most likely dominate the industry in 2024 and influence experts as well.
1. Dark Mode
The first web design trend is called dark mode, which became very popular last year. A few years ago, Apple introduced dark mode for their products, and many other companies followed by making dark mode versions of their websites.
Why? Well, firstly, it's easier on the eyes. Websites with low contrast are better to look at in a low-light environment. Also, it gives a neat, professional look that suits many websites. You can also use different dark colors to create cool gradients and highlights that make your website stand out.
These dark-mode websites are not going away anytime soon, and we think this trend will stick around for a while.
2. Vibrant Gradients
Gradients can lift a website, adding depth and filling up space. They’re a fantastic way to make your site look professional without the hassle, These lively gradients serve as a great background for your website, adding depth without overshadowing the text.
We highly recommend you create polished gradients for a sleek look.
3. Interactivity and Motion Effects
The future seems to be heading towards more interactivity and motion effects in web design. This trend has become important because it helps to keep visitors engaged, especially those with short attention spans.
This trend is expected to continue growing this year. We will likely see an increase in interactive projects and motion effects. These could range from small interactions on websites that make the user experience more intuitive and meaningful to applying motion effects to traditional design elements. This shift signifies a move towards more dynamic web projects and applications, departing from static designs.
4. Bento Grid
The Bento grid is becoming increasingly popular because of its neat and organized appearance, providing a consistent feel throughout a website. If you're ever unsure about how to structure your website, opting for a Bento grid layout is a great choice.
5. AI-Generated Imagery
There's a big rise in using AI-generated images, and it's making a huge difference in how websites look. Pictures, videos, and animations are really important on websites because people like them more than reading.
Previously, creating custom images was challenging and stock photos were costly. However, with the emergence of AI and new design tools, this is changing. Now, you can easily create any image you need, often at no cost.
Platforms like Adobe Firefly and Mid Journey are great resources to explore for getting started with this trend.
6. Atmospheric Scrolls
The rabbit-hole scroll is like going on an adventure for visitors. As you scroll, elements moving up and across the page grab your attention. The 3D-like images add visual interest and enhance the overall coolness of the page.
Web designers who want to be creative and think outside the box with branding can try this approach. They can use unexpected things like horizontal and parallax scrolling to make the website feel like an exploration.
7. Massive Typography
More and more websites are starting to use very large text, as It’s a bit unconventional, challenging the typical way people are used to seeing websites.
If you want to make a website that looks super simple and shows all the important information right away, think about using really big text in every section. This makes it easy for users to read and quickly understand what the website or company is all about.
8. Clear Or Visible Borders
One big trend in web design for 2024 is all about making things clearer and easier to use. This means simplifying how websites are laid out so people can find their way around more easily and making sure the website works well on different devices.
One way to do this is by putting clear borders around big images and product photos. This helps users see where one thing ends and another begins, making it easier for them to navigate the site without changing too much about how it looks.
This trend is popular because it makes websites easier to use, and you'll see more and more sites using clear borders to separate different sections or highlight important text. You can get creative with this and use borders to draw attention to your best products or important information.
9. Gaussian blur
The Gaussian blur is a simple yet stylish effect that adds a calm, almost dreamy atmosphere to your website. It directs the viewer's attention to specific areas of the page, creating a soothing ambience.
This trend is highly popular in website design because it's straightforward to use and brings an artistic touch to the page. It also helps reduce distractions and clutter, while adding depth to the overall design.
10. Cursor Animation
The increase in cursor animations is part of a larger trend towards more interactive and immersive online experiences.
Web designers are using cursor animations to make websites feel more lively and fun, which helps to capture users' attention and make the experience more memorable.
These animations range from revealing hidden information when hovering over text to interactive effects that respond to the cursor's movement. These small animations add an element of delight and help keep users engaged with the content.
Wrap
We hope this has sparked some creative ideas for your website! While there are always new trends in web design, it's crucial to remember the fundamental principles of good design and prioritize your audience's experience above all else.
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